Category Archives: Web Integration

The linking of various media platforms so that the whole is greater than the sum of all of the parts

How do I participate, when corporate does their own thing?

Claudia and Joe Leah, owners of Decorating Den in Naples, wanted to take advantage of the power of social media marketing. As a franchise owner, they had a corporate website, but they also needed to create their own identity and … Continue reading

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What to do with cute and cuddly?

The task at hand was to create an online world for Big Cypress Animal Clinic. Their strengths were long term clients, cuddly pets, a great kennel, and of course, a great history of animal care. It was easy to see … Continue reading

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How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

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It’s A Showdown In The Social Media Corral

The dust swirls up in a mini twister and rides across the street hitting the storefront downtown. Two Social Media Marketers creeping up to the next guy to see which one has the fastest draw to bring the business online … Continue reading

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Brrrr, it’s cold! Let’s do kewl marketing

The freshness of the cool air in Rhode Island felt great after flying in from our home town of Naples Florida. It was over 90 degrees when I left. The blast of cool air felt invigorating, two minutes later, whew, … Continue reading

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How’s My Website Doing? – Really.

   Prove it to me! The answer, let me show you.    “Do you know how many people come walking in my door telling me how much business they can get me from Facebook and other social media?” or, “I have … Continue reading

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What comes next?

In this ever-changing industry we look out for what comes next. We hear a lot of ideas that we immediately think, “why would you want to do that?” This idea, however, has merit. The only reason that this may not work … Continue reading

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