Category Archives: Social Media

Web based platforms that allow the sharing of information.

Will Google+ Unseat Facebook on Social Media?

For the past several weeks I have been reading about this great new phenomenon called Google+. Almost all of the reviews are about how fantastic Google+ and particularly the concept of “Circles”. I begin to wonder if Google isn’t somehow greasing the … Continue reading

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How do I participate, when corporate does their own thing?

Claudia and Joe Leah, owners of Decorating Den in Naples, wanted to take advantage of the power of social media marketing. As a franchise owner, they had a corporate website, but they also needed to create their own identity and … Continue reading

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What to do with cute and cuddly?

The task at hand was to create an online world for Big Cypress Animal Clinic. Their strengths were long term clients, cuddly pets, a great kennel, and of course, a great history of animal care. It was easy to see … Continue reading

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I am a Brick and Mortar Store. Why should I be concerned about maximizing my internet presence and utilizing Social Media in my marketing mix?

Good question, and here is the answer. A recent article in Media Post talks about how online shoppers follow stores through Social Media. While the article speaks directly to e-commerce, there are some very interesting implications that you can see … Continue reading

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How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

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The dilema for social media?

In our business of optimizing our clients web presence we read a lot of material from a lot of sources about a lot of different aspects of internet marketing. Usually the articles are all about how their particular corner of … Continue reading

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Is it just me, or is the world of Social Media turning into Payton Place?

For those of you who are asking, “What is Payton Place,” it has nothing to do with Walter or Gary or even Peyton Manning. Ask your mother, or aunt. I am sure she will know, and you will probably understand why … Continue reading

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