Category Archives: Search Engine Optimization

Enabling a web based media platform to achieve higher rankings in the search engines

How do I participate, when corporate does their own thing?

Claudia and Joe Leah, owners of Decorating Den in Naples, wanted to take advantage of the power of social media marketing. As a franchise owner, they had a corporate website, but they also needed to create their own identity and … Continue reading

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How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

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The dilema for social media?

In our business of optimizing our clients web presence we read a lot of material from a lot of sources about a lot of different aspects of internet marketing. Usually the articles are all about how their particular corner of … Continue reading

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Would You Read That Page? The Common Mistake

Why do some websites do well and others fail miserably? We spend a lot of time figuring out where improvements can be made for websites, based on available analytical tools. Most websites we visit were done by talented web people, … Continue reading

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Brrrr, it’s cold! Let’s do kewl marketing

The freshness of the cool air in Rhode Island felt great after flying in from our home town of Naples Florida. It was over 90 degrees when I left. The blast of cool air felt invigorating, two minutes later, whew, … Continue reading

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How’s My Website Doing? – Really.

   Prove it to me! The answer, let me show you.    “Do you know how many people come walking in my door telling me how much business they can get me from Facebook and other social media?” or, “I have … Continue reading

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What comes next?

In this ever-changing industry we look out for what comes next. We hear a lot of ideas that we immediately think, “why would you want to do that?” This idea, however, has merit. The only reason that this may not work … Continue reading

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