Category Archives: Content Marketing

How do I participate, when corporate does their own thing?

Claudia and Joe Leah, owners of Decorating Den in Naples, wanted to take advantage of the power of social media marketing. As a franchise owner, they had a corporate website, but they also needed to create their own identity and … Continue reading

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What to do with cute and cuddly?

The task at hand was to create an online world for Big Cypress Animal Clinic. Their strengths were long term clients, cuddly pets, a great kennel, and of course, a great history of animal care. It was easy to see … Continue reading

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How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

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Would You Read That Page? The Common Mistake

Why do some websites do well and others fail miserably? We spend a lot of time figuring out where improvements can be made for websites, based on available analytical tools. Most websites we visit were done by talented web people, … Continue reading

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