Category Archives: Advertising Smarts

Methods to advertise that assist in bringing great results.

I am a Brick and Mortar Store. Why should I be concerned about maximizing my internet presence and utilizing Social Media in my marketing mix?

Good question, and here is the answer. A recent article in Media Post talks about how online shoppers follow stores through Social Media. While the article speaks directly to e-commerce, there are some very interesting implications that you can see … Continue reading

Posted in Advertising Smarts, Social Media | Tagged , | Leave a comment

How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

Posted in Advertising Smarts, Content Marketing, Search Engine Optimization, Social Media, Web Integration | Tagged , , | Leave a comment

Brrrr, it’s cold! Let’s do kewl marketing

The freshness of the cool air in Rhode Island felt great after flying in from our home town of Naples Florida. It was over 90 degrees when I left. The blast of cool air felt invigorating, two minutes later, whew, … Continue reading

Posted in Advertising Smarts, Search Engine Optimization, Social Media, Uncategorized, Web Integration | Tagged , , , | Leave a comment

1+1 = Social Media?

You never say bad things about your competiton, although I am not really certain that the author of the linked article is my competition. Yes, I am going to say things that could be construed as bad. Everyone wishes that … Continue reading

Posted in Advertising Smarts, Social Media, Uncategorized | Tagged | Leave a comment

Social Media Has Gone Mainstream, Are You In?

According to an article in Media Post Publications, advertising using social media is not the exception, but becoming the norm. Nowadays, businesses should be engaging their customers not waiting for customers to walk through the door. Companies are quickly understanding this concept … Continue reading

Posted in Advertising Smarts, Social Media | Tagged , | Leave a comment

Probably the most Relevant article I have seen in a long time!

We at Social-Impact spend hours each day reading and researching our industry. Most of the articles, as you can see by the links in our blog, deal with, X% of consumers do this and Y% do that. All very boring … Continue reading

Posted in Advertising Smarts, Social Media | Leave a comment

So we must be doing something right?

What happened to the other 24%? An article about the effectiveness of social media stated that less than 1% of website visits come from social media. The article states all sorts of statistic such as, “study findings from ISL Consulting suggesting … Continue reading

Posted in Advertising Smarts, Search Engine Optimization, Social Media, Web Integration | Tagged | Leave a comment