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- Will Google+ Unseat Facebook on Social Media?
- How do I participate, when corporate does their own thing?
- What to do with cute and cuddly?
- I am a Brick and Mortar Store. Why should I be concerned about maximizing my internet presence and utilizing Social Media in my marketing mix?
- How Do I Make That “Stuff” Work?
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Category Archives: Advertising Smarts
Methods to advertise that assist in bringing great results.
I am a Brick and Mortar Store. Why should I be concerned about maximizing my internet presence and utilizing Social Media in my marketing mix?
Good question, and here is the answer. A recent article in Media Post talks about how online shoppers follow stores through Social Media. While the article speaks directly to e-commerce, there are some very interesting implications that you can see … Continue reading →
We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading →
The freshness of the cool air in Rhode Island felt great after flying in from our home town of Naples Florida. It was over 90 degrees when I left. The blast of cool air felt invigorating, two minutes later, whew, … Continue reading →
You never say bad things about your competiton, although I am not really certain that the author of the linked article is my competition. Yes, I am going to say things that could be construed as bad. Everyone wishes that … Continue reading →
According to an article in Media Post Publications, advertising using social media is not the exception, but becoming the norm. Nowadays, businesses should be engaging their customers not waiting for customers to walk through the door. Companies are quickly understanding this concept … Continue reading →
We at Social-Impact spend hours each day reading and researching our industry. Most of the articles, as you can see by the links in our blog, deal with, X% of consumers do this and Y% do that. All very boring … Continue reading →
What happened to the other 24%? An article about the effectiveness of social media stated that less than 1% of website visits come from social media. The article states all sorts of statistic such as, “study findings from ISL Consulting suggesting … Continue reading →