Monthly Archives: June 2011

What to do with cute and cuddly?

The task at hand was to create an online world for Big Cypress Animal Clinic. Their strengths were long term clients, cuddly pets, a great kennel, and of course, a great history of animal care. It was easy to see … Continue reading

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I am a Brick and Mortar Store. Why should I be concerned about maximizing my internet presence and utilizing Social Media in my marketing mix?

Good question, and here is the answer. A recent article in Media Post talks about how online shoppers follow stores through Social Media. While the article speaks directly to e-commerce, there are some very interesting implications that you can see … Continue reading

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How Do I Make That “Stuff” Work?

We spend a great deal of time discussing topics of online marketing: an online presence, integration of a Facebook business page, a website, blog site, electronic newsletters, etc. The usual response? “I set up a Facebook account, or I just updated my website.” … Continue reading

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