In our business of optimizing our clients web presence we read a lot of material from a lot of sources about a lot of different aspects of internet marketing. Usually the articles are all about how their particular corner of the web is the most important. These two articles are different in that respect.
The first comes from Search Engine Land which normally talks about how search engine optimization is the most important aspect of your internet marketing, or how other aspects such as social media is a second fiddle. I found this article refreshing. It is all about facebook. While the title “By The Numbers: How Facebook Says Likes & Social Plugins Help Websites” would lead you to believe that the author is going to say bad things about Facebook, in fact, by the time you finish reading the article, you can not help but think, social media works. Some of the companies that have shown a significant return on their investment, Levi’s, American Eagle, Tea Collection, and Ticket Master, to mention just a few. What do these companies have in common? They are approaching social media from the right direction. What is the right direction? Call and tell us about your business and we can give you some ideas.
The second article comes from Media Post’s Search Insider. In this article Janet Driscoll Miller speaks about the importance of Social Media in search. It reads like our basic playbook. It confirms all of the points that we keep bringing to our clients attention.
Social media is not a passing fad like the pet rock. It has become an integral part of every companies marketing strategy. If it is not an important part of your companies marketing, it should be. It is not a silver bullet that will solve all of your problems, but if done correctly, to use Russell’s phrase, “it can be like word of mouth on steroids.” Give us a call and let us look at your web presence. We would be happy to discuss what we see, both the good and the bad. We can give you some ideas to improve your presence. Everyone has felt it was well worth the time spent. http://social-impact.com